In 2019, Vibha Harish started CosMix, a brand that offers herbal ayurvedic supplements. Today, her venture got her featured on Forbes Asia’s 30 Under 30 list.
When she was in her teenage years, Vibha Harish of Bengaluru was diagnosed with Polycystic Ovarian Disease (PCOD), a hormonal disorder quite common among Indian women. She struggled with it. Her periods were irregular, and she had hair fall and acne problems. All the remedies she tried were short-lived. That is when her mother advised her to turn to Ayurvedic medicines. Her mother would include things like Ashwagandha and Shatavari into Vibha’s daily diet. And Vibha was surprised to see the positive results they brought about. These were the holistic solutions that she was in search of.
Soon she began to study the effect of each of these Ayurvedic herbs on one’s body. Even after completing her studies and working for a corporate company, Vibha was wondering about the lack of work done in this area and wanted to share the positive changes that these herbs brought in her life with others as well. So instead of waiting for someone else to start a business in this area, she decided to start one herself.
Once she acquired a good understanding of the benefits of different herbs, she registered her business, ‘CosMix’, in January 2019. She then visited several farms across Karnataka to identify organic cultivators and began to formulate six different products that helped improve gut health and build immunity.
“One had a mix of Triphala, jeera and other fibres for improving gut health, while another had reishi mushrooms and spirulina for building immunity. By the end of 2019, I came up with six different products. All of them are natural and preservative-free,” says Vibha. All of these powders can be consumed by mixing them in water, food, milk, or can be used to make smoothies.
The products were sold online through their website. Within one year, they were able to launch nine products, build a customer base of 60,000 people all over the country, and earn a revenue of Rs 2 Cr. Within a single year, CosMix clocked a turnover of Rs 2 crores and Vibha got featured in Forbes Asia’s 30 Under 30 list, for her brilliant idea that has helped hundreds of women across India.
While the pandemic was going on. Vibha discovered another problem with children between the ages of three and six not getting their daily nutrition. So with her team, she developed a nutrition candy, that is like a chikki for the kids. This candy is made of peanuts, quinoa, spirulina, jaggery and more; and was tested at the Council of Scientific and Industrial Research – Central Food Technological Research Institute (CFTRI).
In future, Vibha hopes to launch more products that would help women look at health holistically and not be pressured to conform to society’s beauty standards.
Credits: The Better India
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