Gharobaar, co-founded by Sakshi Aggarwal, is an online marketplace for homepreneurs and home-based businesses to display and sell their artisanal products online.
It was after the birth of her second child that Sakshi Aggarwal thought of starting a business. She had observed how there are a lot of home businesses that do not have a proper platform to sell their products. “I observed there are multiple small homepreneurs involved in various activities like cooking, knitting, painting etc., but they do not have the wherewithal to run the business all by themselves, or do not have the business acumen. They are experts at what they do, but do not know how to create a business out of it,” Sakshi says.
Sakshi also noticed that from a buyer’s point of view, with changing trends, there was an increased focus on organic, handmade, local, trustworthy, and high-quality products that can be made available at a single place at reasonable prices
So, with the support of her family, Sakshi incorporated Gharobaar in December 2020 and launched full operations in October 2021. The name is a portmanteau of ghar (home) and karobaar (business). She co-founded Gharobaar with her husband’s childhood friend Aditya Gupta. Combined they brainstormed the functions of the platform. They categorized the buyers and suppliers. Suppliers were categorized as per product categories, and buyers as per their buying needs and preferences.
While Gharobaar’s suppliers are based in 23 states, its corporate office is in Delhi. Most of the test marketing is also being done in Delhi, wherein along with online, the founders are also deploying a few offline engagement techniques by organizing exhibitions and participating in fairs. Gharobaar features suppliers on its platform that cater to all daily needs of an average household, starting from food, groceries, personal care, to home decor, art, stationery, gifting etc.
Sakshi claims that in six months, the platform has seen a growth rate of 15-20 per cent per month, and the visitors to the website growing at the rate of 25-30 per cent monthly.
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