Aditi Kapur Chawla found the lack of leather accessories in the Indian market and launched ‘The Leather Story’, a leather accessories and organisers brand.
India is one of the top leading countries in leather exporting. Not only that we have many skilful artisans who work with leather. However, there are not many Indian brands for leather accessories. Although there are many foreign leather accessories brands, there is a glaring gap in the Indian market for leather accessories. Aditi Kapur Chawla realised this gap and combined with her passion for leather, led her to launch ‘The Leather Story’(TLS) in 2020.
Aditi Kapoor Chawla’s relationship with leather goes long back. She has worked in the textile and leather industry for about 20 years. She remembers her visit to a leather garment factory years back. That was the first time she fell in love with the material. While she was having a break from her career, she had a talk with her friend about the abundance of good quality leather in India led her to her eureka moment. She immediately worked on her vision board and soon after launched ‘The Leather Story’.
Although COVID-19 did affect the smooth running of the company, Aditi took it as an opportunity to do several pilot runs, switch gears and add newer categories. For Aditi, her target audience comprises millennials and multitaskers who want to simplify their life through accessories. She hopes her products will allow them to organise their stuff stylishly and effortlessly for travel or spending long hours in the office.
“Our products are trendy and made with good quality. The aim is to consciously want to contribute to slow fashion, which in turn would identify The Leather Story as a go-to premium brand for lifestyle accessories,” Aditi said in an interview. The company has grown 300% in the last two years.
The D2C online platform offers a variety of leather products from cigar cases, desktop accessories like pencil cases, notebook organisers, pen wallets etc., to watch roll and boxes, cufflink boxes, cell phone sling bags and more. The prices of these products are anywhere between Rs 600 and Rs 12,545.
Products from TLS are also listed on other marketplaces like Caelum, LBB and Men’s XP and also a boutique named Gifts of Love, online and in their stores in Delhi and Gurugram. Additionally, TLS actively participates in exhibitions and popups like The Pink Post It, The She Shop and the latest one scheduled with The Yellow Blossoms in New Delhi.
Aditi is now planning to raise funds for TLS to expand her design options and hopes to be on the next season of Shark Tank India.
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