Empowering High Net-Worth Women: The Rise of Concierge Services
In measuring a society’s progress, its treatment of women is a vital indicator. Likewise, the ease of conducting business reflects the strength of an economy. However, assessing business convenience should extend beyond traditional boundaries. The true measure lies in how well a society supports its high net-worth women (HNWW) – whether they are businesswomen themselves, partners, widows, or daughters of entrepreneurs. To achieve this, a comprehensive assistance platform, known as the concierge service, is necessary.
For years, industries such as hotels, airlines, finance, luxury, fashion, and art have been catering to their esteemed clientele through personalized services. Now, the hospitality and airline sectors are recognizing the importance of serving women of wealth. In 2021, the Indian Hotels Company Limited (IHCL), a division of the Tata Group, introduced Taj Wellington Mews, a luxury residence in Chennai managed entirely by women. This initiative aimed to offer enhanced comfort and security to female guests. Vistara, the Tata-operated airline, also provides its “Woman Flyer” concierge service, offering exclusive benefits and complimentary assistance to women traveling alone or with children.
The Federation of Indian Chambers of Commerce and Industry (FICCI), as a prominent trade association and advocacy group, provides significant value to its esteemed members. By establishing a concierge service through its women’s wing, Ficci Ladies Organisation (FLO), the brand can further empower high net-worth women. This single-window solution and ease-of-doing-business platform will serve as a true testament to the societal value of a mature economy.
Re-reported from the story originally published in https://www.businesstelegraph.co.uk/
