ASICS India Enlists Shraddha Kapoor

ASICS, a Japanese sports brand, has chosen Bollywood actress Shraddha Kapoor as their brand ambassador in India. ASICS aims to attract more women to their products and become a preferred sports brand among Indian women. Kapoor will endorse ASICS’ footwear and women’s sportswear range. ASICS wants to promote their philosophy of ‘Sound Mind, Sound Body’ through this partnership.

Rajat Khurana, managing director of ASICS India and South Asia, believes Kapoor’s dedication to fitness aligns with the brand’s values. ASICS India wants to appeal to the growing running and health-conscious community in the country. Kapoor is excited about the collaboration and wants to prioritize physical and emotional well-being. She believes that a healthy body nurtures a healthy mind and wants to share these values with her fans. Kapoor looks forward to working with the ASICS India team and doing meaningful work together.

Re-reported from the article originally published in ET Brand Equity