Bulgarian ‘Bride Market’: Unique Marriage Tradition

In the Bulgarian town of Stara Zagora, an extraordinary tradition unfolds every first Saturday of Orthodox Christian Lent – the “Bride Market.” This unique event revolves around economically disadvantaged families parading their young daughters in the hopes of securing advantageous marriages.

This centuries-old practice stems from the Kalaidzahis community, originally coppersmiths, known for their distinct customs. During this lively affair, the town comes alive with dancing, feasting, socializing, and matchmaking. The event is aptly named the “Gipsy Bride Market.”

Mothers of these potential brides proudly accompany their daughters, celebrating their adherence to social norms and traditions. For the Kalaidzahi community, marrying within their group is paramount, and marriage outside the community is taboo.

Historically, these girls were kept apart from boys, and their virginity was highly prized, as it determined the price they could fetch in marriage. Non-virgin girls were sold at a lower price. The fair was the only place they could meet prospective partners, always under the watchful eye of their families.

Traditionally, the girls married between the ages of 16 and 20, often leading to early school dropouts to prevent them from being pursued by outsiders. However, modern technology has brought change, allowing them to connect through social media.

Men attending the “Bride Market” haggle and ultimately spend significant sums, ranging from $7,500 to $11,300, to secure a wife. While wedding ceremonies remain modest, the price tag for these young brides is on the rise, reflecting the enduring significance of this distinctive Bulgarian tradition.

Re-reported from the article originally published in Shethepeople