Aitana Lopez: Virtual AI influencer making waves on social media
Aitana Lopez is Spain’s pioneering AI-generated model, created by Rubén Cruz of The Clueless Agency. With monthly earnings nearing 3 lakh rupees, Aitana has become a groundbreaking virtual influencer, captivating both brands and a vast online audience.
Aitana, depicted as a 25-year-old fitness enthusiast with vibrant pink hair, boasts over 121,000 Instagram followers. Her digital persona resonates with those seeking authenticity in an era of manufactured realities. Behind the scenes, The Clueless meticulously crafts Aitana’s narrative, orchestrating her digital adventures to engage her loyal fanbase. Through the magic of Photoshop and AI, Aitana seamlessly integrates into various virtual locations, blurrin
g the lines between fiction and reality.
Financially, Aitana thrives, earning over ₹91,000 per advertisement and averaging ₹2.73 lakh monthly. Her success has prompted The Clueless to expand its virtual influencer portfolio with ‘Maia,’ further solidifying AI’s impact in digital marketing.
However, Aitana has faced criticism for her perceived ‘highly sexualized’ image, prompting discussions about AI’s role in perpetuating beauty standards. The Clueless defends their creative choices, arguing they mirror existing aesthetics set by real influencers and brands.
As Aitana continues to break ground, her story sparks important conversations about AI’s ethical implications in shaping societal norms. The debate rages on, highlighting society’s struggle with navigating authenticity in an increasingly digital world.
Repurposed article originally published in She The People.
